Visual Identity and Art Direction

Figlie di Venere is the first solo exhibition of Argentinian Artist Marisol Villaflor. I immersed myself into her world to capture the visual identity of a an all-round artist, as a photographer, musician and artisan, who uses all her senses to project us into her imagery. The direction included visual identity and exhibition from the theme and selection of her portrays to the display and subdivision of the exhibition spaces and the marketing campaign. 

Taken from press release:

“About twenty portraits of women, divided into three sections Madri-Femmes-Rebelles, and enriched by small installations and videos. An immersive exhibition, which caresses all the senses, and transports us into the personal vision, rebellious and of yesteryear at the same time, of a woman who wants to bring her whole self without pretensions, and welcomes you numerous with open arms.”

Exhibition exhibited in the exhibition rooms of the Palazzo Pretorio in Sondrio, with the patronage of the municipality of Sondrio.